89% of marketers say that using location data to increase effectiveness of marketing campaigns increased sales, according to a Lawless Research survey.
What makes Foursquare Proximity unique?
Unparalleled customization and granularity
Create highly-customized geofences in a few simple clicks using our self-serve Proximity Designer, or leverage our in-house experts to tailor geofences to maximize campaign goals.
Trusted quality and proven ROI
Targeting is only as effective as the quality of data it’s based on. Research by Forrester Consulting found that Foursquare customers achieve a 202% ROI and a 47% lower CPA on average by using our best-in-class places and movement data.
Your preferred partners are also ours
Our deep integrations with popular partners enable turnkey activation so you can reach customers at programmatic speeds.
Proximity in action
Path to purchase influence
Reach consumers in the ideal buying mindset as they engage in activities that customers tend to do before or after visiting your store.
Event-based targeting
Reach consumers as they attend in-person events to reinforce brand recall via an increased frequency.
Competitive intelligence
Target consumers who are currently visiting competitive store locations and win over market share.
Delivery & trade area targeting
Target consumers who are within a meaningful service polygon, such as delivery zones or trade areas.
Proximity unlocked
Accurate, real-time context
Apply context based strategies on real-world trends to reach consumers using only precise location – no PII or customer data sharing required.
Precision at your fingertips
Choose polygon or point-radius geofencing tailored to your exact specifications using our self-serve Proximity Designer.
Higher impact, less waste
Refine targeting to focus on consumers within a reasonable distance of your locations and apply filters to improve efficiency.
Proximity case studies
Foursquare Proximity delivers top-performing CTR for casino and entertainment brand
Proxmity targeting tactics beat out the competition, driving the highest CTR and third-lowest CPC of all solutions.
“Foursquare has definitely helped our secondary KPI of CTR. The team was very responsive and helpful when we needed a few additional segments. The additional segments helped our CTR as we added those in Q3, and Q3 outperformed Q1.”
Basis Technologies
