Nathan G. • September 25, 2013Are you kidding me? This place is awesome! Solid coffee and great outdoor sitting space.
Adrian P. • May 14, 2016Although their clothes don't quite fit me right, the service in here is absolutely phenomenal. I was able to get suggestions and try on numerous clothes in no time at all. They'll bring you water too.
Charlottes • February 27, 2015I love this store. The clothes are amazing and shop assistants are super friendly and helpful.
tloinc.forever • April 2, 2022the best possible customer service you can imagine on this side of the Milky Way🙌🏼 I love it here…
Chet M. • August 9, 2014If you are a dude and need a sport jacket, Aether carries one for you. The Altitude (skiing) and Empire (cycling) are both amazing.
Taiowa W. • June 27, 2022Trendy-looking Lulu, decent men's section in the basement. Not sure how much there is here that isn't available at other Lulus. But if you're in the area, try it out.
IrmaZandl Z. • December 8, 2014Have to go back and try on outfits when not as crowded. Very cool, trend forward clothes (reminds me of a budget Yamamoto. One caveat: fabrics don't feel very good.
WEI W. • August 8, 2016Staff are really friendly and helpful. Inventory is kinda limited and no discount going on though. More like a showroom. Nice addition to SoHo
Timelessnomad • March 7, 2013Your one stop shop for all things neat, orderly, and japanese! Went to this shop in Tokyo and I'm glad we have one in NY too!
ToryBurch • April 22, 2011Another New York favorite, this boutique stocks labels like Lanvin, Alexander Wang, and Proenza Schouler.
Saif D. • April 29, 2017The Wooster street location moved here
Michelle W. • March 23, 2016Favorite store in soho. Unique handbags and incredibly stylish sales associates !!
MrsCorkster • June 29, 2015Now serving lightweight leather options to wear all year round, this laid-back, luxe label delights all ages. Blair sneakers are comfy and perfect for walking around the city.
Floor B. • August 4, 2022From the outside this place looked quite hippy but I found lots of trendy items
Saif D. • November 27, 2016Great basics, and at great prices given the frequent sales
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